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Our Mission
- To be your first choice supplier for quality natural seafood treats and feeds made in the UK and sourced from sustainable fisheries.
- We will only add natural ingredients which promote the health and well being of your pet. Our products are manufactured and dried in our human consumption Grimsby facility.
- We dry our fish products instead of cooking them. This process ensures that only water is removed - not intrinsic proteins or oils. We are, at present, the only producer capable of this process in the UK - other producers ‘dry’ their product by actually ‘cooking’ it.
- We will not use preservatives, colourings or E numbers in our products. Our products do not need them - and neither do your pets.
- Using our team’s expert knowledge - gained from over 100 years of combined experience within the seafood sector - we will only source local and exotic seafood, high in omega oils and rich in proteins to manufacture our pet treats and complete food range.
- To actively protect the environment by sourcing most of our fish products from UK fish merchants - reducing the carbon footprint to a minimum.
- Perserving sustainable fisheries and promoting responsible fishing, whilst avoiding products from ‘at-risk areas’.
- We aim to bring back manufacturing to the UK, where it belongs.